Marketing Analytics & SEO

Data-driven solutions for more organic traffic

Get your website to do more for you

If you have a small business or startup, your website is often the first (and only) opportunity you’ll have to connect with your target audience. But it’s not enough to simply have a website – your ideal clients need to be able to find it. Even better, it should leave a good impression when they do.

The challenge for any small business owner with a dozen plates spinning at once (which, of course, is all of us) is that your website can quickly become an afterthought. It then gets lost on the noisy, crowded web, and you end up feeling like you’re shouting into a void. If your website isn’t easily found on Google, this can translate to a lot of missed opportunities for your business.

As a small business marketing consultant, my main focus is to help small businesses like yours to better connect with potential clients online, specifically through Google. I can help to identify any issues that are holding your website back and come up with creative, data-driven solutions to get you more organic traffic. But not just any traffic – I mean, quality visitors who are more likely to convert into paying customers.

Below are just some of the areas where I can help. Every business is unique with its own goals and challenges, so I’d love to talk with you to learn more about yours.

 

Search Engine Optimization (SEO)

Not just more traffic – more quality traffic

  • Site audit to identify issues and opportunities
  • Keyword research and ranking data
  • Content optimization for both users and search engines (on-page and behind-the-scenes)
  • Local Search (e.g., Google My Business, directory listings, etc.)
  • Site architecture and linking recommendations

 

Analytics Setup & Optimization

Accurate, reliable marketing data

  • Setup and optimization of Google Analytics
  • Integration of Google Search Console
  • Implementation of Google Tag Manager
  • Filters for spam, bots, and internal traffic
  • Review and cleanup of historical data

 

Event & Goal Tracking

Know how users engage with your content

  • Downloads of PDFs, infographics, brochures, etc.
  • Clicks on all internal and outbound links
  • Video views
  • Form submissions
  • Sales/purchases and what typical actions lead to them

 

Custom Dashboards & Reports

Anytime access to valuable site analytics

  • Real-time, personalized dashboards
  • Weekly or monthly reports you can share with stakeholders
  • Engaging visuals and charts to easily track progress or identify issues
  • Insights and analysis of data to fuel your digital marketing strategy