SEO (which stands for Search Engine Optimization) is essential for any business, but it’s especially important for small businesses and startups. When your business has a limited budget and less brand recognition than some of your more-established competitors, you have so much to potentially gain from a steady stream of free organic search traffic.
You devote a lot of time, energy, and passion to building your brand and creating a beautiful website. But if your target audience can’t find you through a simple online search, you’re missing out on a lot of potential opportunities to win new customers.
Ultimately, Google* wants to help your ideal customers to find you. It all comes down to playing by the rules, finding the right niche to target with your content, and creating the best online experience possible for your site’s users.
If your site’s users are happy, this makes Google happy, too. That’s why I always focus primarily on understanding your target audience and helping your website to continually meet their needs. Like I tell my clients: Consider the user first; Google second.
As an SEO consultant, I work with medium and small businesses like yours to:
Below are just some of the areas where I can help you to get the most out of your website and make it work smarter, not harder. Every business is unique with its own SEO goals and challenges, so I’d love to talk with you to learn more about yours.
*Google still dominates the online search market by a long shot (more than 90%). By following Google’s best practices, your site is likely to perform better across all search engines.
