SEO Consulting & Analytics

Helping small businesses hold their own online

Woman working on laptop - SEO Consulting & Analytics

Get your website to work smarter, not harder

SEO (which stands for Search Engine Optimization) is essential for any business, but it’s especially important for small businesses and startups. When your business has a limited budget and less brand recognition than some of your more-established competitors, you have so much to potentially gain from a steady stream of free organic search traffic.

You devote a lot of time, energy, and passion to building your brand and creating a beautiful website. But if your target audience can’t find you through a simple online search, you’re missing out on a lot of potential opportunities to win new customers.

Ultimately, Google* wants to help your ideal customers to find you. It all comes down to playing by the rules, finding the right niche to target with your content, and creating the best online experience possible for your site’s users.

My approach to small business SEO

If your site’s users are happy, this makes Google happy, too. That’s why I always focus primarily on understanding your target audience and helping your website to continually meet their needs. Like I tell my clients: Consider the user first; Google second.

As an SEO consultant, I work with medium and small businesses like yours to:

  • Identify any issues that could be holding your site back in organic search
  • Discover new opportunities to better connect with your ideal customers online
  • Gain actionable insights from your site analytics
  • Stay on Google’s good side and avoid any potential penalties

Below are just some of the areas where I can help you to get the most out of your website and make it work smarter, not harder. Every business is unique with its own SEO goals and challenges, so I’d love to talk with you to learn more about yours.

*Google still dominates the online search market by a long shot (more than 90%). By following Google’s best practices, your site is likely to perform better across all search engines.


Search Engine Optimization (SEO)

Not just more traffic – more quality traffic

  • SEO site audit to identify issues and opportunities
  • Keyword research and ranking data
  • Competitor analysis
  • Content optimization for both users and search engines (on-page and behind-the-scenes)
  • Local Search (e.g., Google My Business, directory listings, etc.)
  • Site architecture and linking recommendations


Analytics Setup & Optimization

Accurate, reliable marketing data

  • Setup and optimization of Google Analytics
  • Integration of Google Search Console
  • Implementation of Google Tag Manager
  • Filters for spam, bots, and internal traffic
  • Review and cleanup of historical data


Event & Goal Tracking

Know how users engage with your content

  • Downloads of PDFs, infographics, brochures, etc.
  • Clicks on all internal and outbound links
  • Video views
  • Form submissions
  • Sales/purchases and what typical actions lead to them


Custom Dashboards & Reports

Anytime access to valuable site analytics

  • Real-time, personalized dashboards
  • Weekly or monthly reports you can share with stakeholders
  • Engaging visuals and charts to easily track progress or identify issues
  • Insights and analysis of data to fuel your digital marketing strategy